The success of a website heavily relies on the design. Web design isn’t just something designers do. It is the first interaction of a user with you and it leaves a lasting impression. It is much more critical for conversions than many people believe. You can implement any great conversion tactic, but if your web design isn’t any good, any state-of-the-art tactic won’t do you any good.
Over the past couple of years, website design central coast nsw has evolved from being just the looks of a website into more of how it works. A simple looking well-structured website with exceptional usability ranks well on search engines. So, let’s take a look at a couple of principles that’ll help you towards good web design.
Over-designed websites are now a thing of the past. Putting too many elements on a page distracts users from your main objective. Exercising simplicity is always effective. Fresh and clean design always keep your webpage appealing but also help your users navigate around the site with ease.
Landing on a website with design elements of no purpose to you is always frustrating. Keep it as simple as you can and users will feel comfortable returning to your site time and time again.
No matter how good the visuals are of the website, the content is still the king as it provides your users with their desired information. Search engine crawlers mainly use the text on your web page for search rankings, making it an integral part of SEO.
You should ensure that the typography on your site is clean and visually appealing. If you have to target any keywords, make sure to organically include them in your content. You can also consider using fonts that are easy to read.
Lightweight and fast
Users usually don’t like websites that take a lot of time to load. They might push through it once or twice but won’t be likely to return. So, make sure to optimize the load times by compressing the images and combining the code into a single CSS or JS files, as it reduces the number of requests sent to the server.
Make it easy to navigate
Many studies show that users tend to spend more time on websites that have easy navigation. For effective and efficient navigation, you can consider creating a logical hierarchy, a kind of a flow that will feel natural to the users. Use bread crumbs to allow them to trace their steps.
You can employ the three-click-rule i.e. enabling your users to get to their required information within three clicks.
Wrapping it up
These principles are here to provide you with a strong basis for your design. Without it, the path to success can be very long and tedious.